Man George: category

Below you can see the results of Harris Interactive EquiTrend study which sets out to measure and rank brand equity across a range of product categories in the US. The brand with the number one equity score in 2008: Heinz Ketchup. (yeah, not Coca Cola)

I really wonder if most marketers have the required empathy to run customer service? Are they up for the tasks of interacting with people, as opposed to blasting the nameless, faceless masses with messages?

I believe we are witnessing a new era when it comes to brand communication, and clearly this picture below is the best example:

The communication strategy is not new, since it has already been seen before but it seems it is under constant refinement by our fellow marketing “masterminds”.
The story: Hugh Grant was caught drinking [...]

I strongly advise you to spend thirty seconds watching this video.
Fabulous work!
Thanks Seth for the tip.

We are all aware that Google does everything better- even trends. Google Trends is the best thing since sliced bread and the wheel (probably even since man invented fire!). What’s it do you ask me?Well, it tracks trends in searching and gives a breakdown by such awesome categories as city, region, or language. Not only [...]