The Marketing Category Archive

Welcome to the Marketing archives. The posts are listed in chronological order. Click the post title to read more.

March 18th, 2008

Awareness test

I strongly advise you to spend thirty seconds watching this video.
Fabulous work!
Thanks Seth for the tip.

February 28th, 2008

Trendspotting

We are all aware that Google does everything better- even trends. Google Trends is the best thing since sliced bread and the wheel (probably even since man invented fire!). What’s it do you ask me?Well, it tracks trends in searching and gives a breakdown by such awesome categories as city, region, or language. Not only [...]

February 25th, 2008

Test drive

What: New Audi A4
Where: Polus Mall, Cluj Napoca, RO
When: Yesterday
Event organized by Autoworld and Polus Center.
Things I enjoyed: design, quality look&feel, seating comfort, smooth automatic transmission.
The car handles great, especially in turns, and you can really feel the kick when you slam your foot on the acceleration. The test course was designed to really [...]

February 13th, 2008

Post-modern consumer marketing

Every day we sit back and hypothesize about the effect of advertising on the general public. We develop concepts and ideas on how to best reach our target audience and convince them to act in a manner we so desire. One thing that each and every one of you should do is take a few [...]

February 1st, 2008

Lack of creativity

Catching the attention of potential customers has become harder in the last few years due to the avalanche of advertisements the corporations have bombarded the market with. Yes, we’ve seen-heard them all.
The only alternative left for corporate marketers is to come up with an amazing, extraordinary, highly infectious viral campaign. Sadly enough, there is [...]