The Writings Category Archive

Welcome to the Writings archives. The posts are listed in chronological order. Click the post title to read more.

July 4th, 2008

Brand equity?!

Below you can see the results of Harris Interactive EquiTrend study which sets out to measure and rank brand equity across a range of product categories in the US. The brand with the number one equity score in 2008: Heinz Ketchup. (yeah, not Coca Cola)

June 29th, 2008

Of men, and women

FEMALE POEM
I want a man who’s handsome, smart and strong
One who loves to listen long
One who thinks before he speaks
One who’ll call, not wait for weeks.
I want him to be gainfully employed,
And when I spend his cash, he’s not annoyed.
Pulls out my chair and opens my door,
Massages my back and begs to do more.
Oh! For [...]

June 18th, 2008

Why why why

Why do we press harder on a remote control when we know the batteries are getting weak?
Why do banks charge a fee on “insufficient funds” when they know there is not enough?
Why does someone believe you when you say there are four billion stars, but check when you say the paint is wet?
Why doesn’t glue [...]

June 11th, 2008

Physical world

It seems natural enough to say it: we live in the physical world. Here’s all of us, we’re walking around in this physical world here, right?
But, you see, that is a conventional point of view, that is a convention of our existence, to think in those terms, to presume in those terms.
We say things [...]

June 9th, 2008

Rules for living

Take into account that great love and great achievements involve great risk.
When you lose, don’t lose the lesson.
Follow the three Rs: Respect for self, Respect for others, Responsibility for all your actions.
Remember that not getting what you want is sometimes a wonderful stroke of luck.
Learn the rules so you know how to break them properly.
Don’t [...]