Man George

Below you can see the results of Harris Interactive EquiTrend study which sets out to measure and rank brand equity across a range of product categories in the US. The brand with the number one equity score in 2008: Heinz Ketchup. (yeah, not Coca Cola)

However, some of the top winners there have intrigued me, leaving me wondering what the hell is brand equity all about?! According to the article, this study of brand equity supposedly measured familiarity, quality, purchase consideration, brand expectations, distinctiveness, and trust. Ok! Maybe so, but the results are pretty hard to take - Just look at the winner over financial services: VISA - they have no physical presence, no direct customer service and support and their products are always co-branded in one way or another. So they are telling us that VISA is having the highest brand equity in the industry?

What is also interesting is the brand equity winner over the software industry - MICROSOFT - when they conducted the survey, they systematically avoided Apple users? Let’s not forget Microsoft still needs to improve their brand equity, especially since people still regard them as the “evil empire”.

Bottom line is that this study proves that the whole concept of brand equity is far from being a measurable science. Maybe things will change..

Guy Ritchie’s latest, expect it in November.

London’s criminal underworld takes notice of a Russian mobster’s shady land deal, a scam that puts millions of dollars up for grabs.

FEMALE POEM
I want a man who’s handsome, smart and strong
One who loves to listen long
One who thinks before he speaks
One who’ll call, not wait for weeks.
I want him to be gainfully employed,
And when I spend his cash, he’s not annoyed.
Pulls out my chair and opens my door,
Massages my back and begs to do more.
Oh! For a man who makes love to my mind
And knows what to answer to “how big is my behind?”
I want this man to love me to no end,
And always be my very best friend.

MALE POEM
I want a deaf-mute nymphomaniac with huge boobs who owns a liquor store and a bass boat.

more cat pictures

Thievery Corporation - All That We Perceive