Below you'll find all my writing tagged with the word Marketing. The posts are listed in chronological order. Click the post title to read more.
The pricier the wine, the more we enjoy it!
The wines and alcoholic beverage industry as a whole is just a huge marketing contraption, capable of churning brand after brand. It has recently been shown that the pricier the bottle and the fancier the label, the more we end up enjoying it. We have been conditioned [...]
..or a marketer’s wet dream.
I believe that imagination is stronger than knowledge. That myth is more potent than history. I believe that dreams are more powerful than facts, that hope always triumphs over experience, that laughter is the only cure for grief, and that love is stronger than death.
Thanks Timea for bringing this up.
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. (Wikipedia)
In other words, the ad system sees that you are viewing a page about travel, which it knows by having examined the words on the page or other factors. The [...]
Below you can see the results of Harris Interactive EquiTrend study which sets out to measure and rank brand equity across a range of product categories in the US. The brand with the number one equity score in 2008: Heinz Ketchup. (yeah, not Coca Cola)
I really wonder if most marketers have the required empathy to run customer service? Are they up for the tasks of interacting with people, as opposed to blasting the nameless, faceless masses with messages?
